MySpace as a Billboard, Dot Com as Home Base
We were pretty psyched when we found this article by Jed Carlson at MusicThinkTank.com that's in line with our philosophy of using social networks as a footprint in a crowded marketplace, but leading people to an official destination the artist actually has control over should be the goal. Props to Michael for shedding light on it.
The article deals primarily with MySpace, but can be applied to Facebook, YouTube, and others. Basically, using these free sites is a great way to get in front of a large audience, but what are you doing with those "friends?" By using these social networks to push your real fans to your official website, YOU maintain control, collect email addresses, sell your goods, and develop a closer, more meaningful relationship with your audience.
"Its a great thing, for what it does, but I would argue that it lacks the brand-building tools that Artists need to create long lasting value."
Well said.
READ THE FULL ARTICLE >>
The article deals primarily with MySpace, but can be applied to Facebook, YouTube, and others. Basically, using these free sites is a great way to get in front of a large audience, but what are you doing with those "friends?" By using these social networks to push your real fans to your official website, YOU maintain control, collect email addresses, sell your goods, and develop a closer, more meaningful relationship with your audience.
"Its a great thing, for what it does, but I would argue that it lacks the brand-building tools that Artists need to create long lasting value."
Well said.
READ THE FULL ARTICLE >>
posted by Tim at
2:26 PM
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