Social Media

We live in a world consumed by entertainment and media. From what we know from earliest recorded history, we humans have always sought ways to entertain ourselves and others. Entertainment has come in the form of music, art and storytelling, and we are still enthralled with these; the only difference is that the medium we use has changed. For example, listening to each other tell folk tales by candlelight has been replaced by popular radio shows such as The Phantom and The Lone Ranger.

When it comes to engaging fans on Facebook, it can feel like there's a lot we don't know. On a personal level, Facebook is fantastic when you're just keeping up with friends and acquaintances, but it can also be a game-changer in spreading the word about your product or brand. Knowing when and with what frequency to push status updates and posts to your fan page can dictate the effectiveness of your interaction with your followers.

In recent months, countless brands have been jumping on the Pinterest bandwagon, and who can blame them? After all, Pinterest surpassed 10 million unique U.S. visitors quicker than any other standalone website in the history of the Internet. It has over 10.4 million registered users, with 2 million of those logging in daily via Facebook and 9 million logging in monthly via Facebook.

It goes without saying that Facebook is the most powerful social networking platform in the world. In fact, Facebook will soon have 1/7 of the world's population using its service, which equates to approximately one billion people.

Visibility on the web is an important part of your brand. Chances are, there are other brands and brand names similar to yours that are competing with you for spots on search rankings. Getting to the top of the first page seems like an uphill battle that requires constant focus and attention.