Tips

It seems to me theming in Drupal is broken up into two camps - those who use a contributed base theme (Zen, Omega, Fusion, etc.) and those who write their own custom themes.  Although I don't have statistics (and would love them if anyone does), it seems to me the most common approach is to use a base theme.  Now, I don't believe in a one-size-fits-all solution to really anything on the web, and I will quickly acknowledge the divers

When it comes to engaging fans on Facebook, it can feel like there's a lot we don't know. On a personal level, Facebook is fantastic when you're just keeping up with friends and acquaintances, but it can also be a game-changer in spreading the word about your product or brand. Knowing when and with what frequency to push status updates and posts to your fan page can dictate the effectiveness of your interaction with your followers.

In recent months, countless brands have been jumping on the Pinterest bandwagon, and who can blame them? After all, Pinterest surpassed 10 million unique U.S. visitors quicker than any other standalone website in the history of the Internet. It has over 10.4 million registered users, with 2 million of those logging in daily via Facebook and 9 million logging in monthly via Facebook.

Many people believe that managing your social networks can be as easy as having an intern or assistant post status updates or tweets. Oftentimes when I ask clients what their social media strategy is, the most common answer I hear is that simply posting updates is more or less their game plan. Ultimately, though, a good social strategy is more than just "shouting" online and hoping someone out there will hear you.

Three weeks ago, a web development friend of mine called me crying. She was upside down on a project and did not know what to do or who to turn to.