Tutorials

A Foot in the Door

Making Sense of Drupal Development

I distinctly remember my initial impression of Drupal: “why in the world would I use this?” Roughly 2 years ago, Drupal was a confusing landscape of terminology, technology and arcane methodologies – to me, at least. For a time, I considered treating it strictly as a job requirement, and avoiding it on a personal level. Luckily, my stubborn nature got the better of me, and here I am, extolling the virtues of Drupal, practically on a daily basis. What prompted this radical shift in perspective?

Anatomy of a Drupal Feature

The word "feature" tends to be nebulous, ambiguous and perhaps even overused in our industry. As a project manager, I often use it as a way to compartmentalize requests for an update, change or improvement to a website. It's a helpful word - one that gets the client and I on the same page and simplifies our communication.

Your Company Name in Today's Web

Have you ever had the perfect name for your company or product but you couldn't use it because it was already taken? Gene Simmons was in a similar situation when he was originally putting his band together - tons of other groups were performing under the name "Kiss". Luckily, Gene had the foresight to trademark "Kiss" and "KISS" for use in audio recordings, which prevented any other band from releasing music under the same name.

Pinterest

In recent months, countless brands have been jumping on the Pinterest bandwagon, and who can blame them? After all, Pinterest surpassed 10 million unique U.S. visitors quicker than any other standalone website in the history of the Internet. It has over 10.4 million registered users, with 2 million of those logging in daily via Facebook and 9 million logging in monthly via Facebook.

Good Social Strategy

Many people believe that managing your social networks can be as easy as having an intern or assistant post status updates or tweets. Oftentimes when I ask clients what their social media strategy is, the most common answer I hear is that simply posting updates is more or less their game plan. Ultimately, though, a good social strategy is more than just "shouting" online and hoping someone out there will hear you.

Authorship in Search

Visibility on the web is an important part of your brand. Chances are, there are other brands and brand names similar to yours that are competing with you for spots on search rankings. Getting to the top of the first page seems like an uphill battle that requires constant focus and attention.

Why Your Website Should Be Home Base

Debates keep arising about the importance of an artist or business maintaining their own website vs. utilizing only social networks, and for good reason. About a year ago, Digital Music News posted an article that outlined the top 16 reasons to own your own website. We at MCN have always stressed the importance of making your website the central hub and "end all be all&q

Building Dierks Bentley's Map of Home with Drupal

For a developer like myself, there is nothing more exciting than creating something in the virtual world that becomes meaningful to people in the real world.

Creating Dynamic AJAX Applications in Drupal

I recently published an article on my personal blog about using AJAX/AHAH in Drupal, and I thought I might reference it here, just in case it helps point anyone in the right direction. For the non-developer audience, the functionality I'm referring to has been widely popularized around the internet and is what allows you to create and retrieve content on a webpage without having to refresh it (think posting a Facebook status or Tweet).

MCN + Brad Paisley featured in MyEmma Blog!

MCN's email blast for Brad Paisley was featured in MyEmma's blog "Stylishly Formatted Email Campaigns Part 2"!

"Brad Paisley’s account, a sub account of Emma agency partner MusicCityNetworks, utilizes the Newsletter 8 layout to announce ticket sales and details about fan club membership.

Why it works:

At the risk of sounding like a broken record (no pun intended!), short text blurbs and consistently sized images really do work.

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