Country Music superstar Brad Paisley is an avid blogger, posts on Twitter during shows, and even designs his own album artwork. So when it came to his new website design, it was no different.
Brad wanted to be able to change the design of the website 24/7 from anywhere in the world. We designed a site with a flash rotator and randomizer that would allow photos to be uploaded to the background design through a simple file drop. The site would then sift through the photos and display them randomly. Usability was a huge concern, so we developed an interface that Brad, or anyone on his team, could use to make changes to the website design after every show.
The advantage to this innovative design was that it kept the site constantly fresh, and kept Brad directly in touch with his audience. Once it caught on that Brad was changing the design after shows, fans would head back to the site to see if it had been updated that day. This also provided the fans with a personal connection to the site, especially those attending his concerts.