Kenny Rogers is a legend. We have been working with Kenny for a few years when the idea to do a television special based on his first 50 years in entertainment came up. The star-studded event would reconnect Kenny with long-time friends Dolly Parton and Lionel Ritchie to perform megahits from throughout Kenny's illustrious career.
We helped orchestrate a sweepstakes flyaway for two to the special taping of the show and promoted the sweepstakes to Kenny's fan base and our greater database of music fans. Our goal was to increase Kenny's email database while spreading awareness about the live taping and television event. We supported the sweepstakes with a flash splash page, ticket links, and sweepstakes entry form.
We used Talkback to deliver well-designed HTML emails to our various databases and to track the results. The sweepstakes was a huge success and increased Kenny's database by over 30%.