What can we say, we have a soft spot for Lady Antebellum. We designed their original website in 2006 and launched their member community in 2007. We have been working closely with Borman Entertainment and Capitol Records since the launch to provide the tools they need to aggressively push the band into the digital space.
Lady A has a huge online audience and we wanted the redesign to establish LadyAntebellum.com as its own social destination on the web. We built an intelligent social platform where fans were not only given their own space on the site with the ability to contribute content, but that also tied to their other social networks using the same login.
The band participates through their own profiles, rating and featuring user content, promoting it to the front page of the site, and giving users a deeper connection with the band. The result is a one-stop destination for Lady Antebellum content and interaction that ties in to the band's other social networks.